THE SET-TYPE RELATIONSHIPS BETWEEN “OBJECT-RELATED AUTHENTICITY” AND “ SUBJECT-RELATED AUTHENTICITY” IN CULTURAL HERITAGE TOURISM——A Case Study of the National Palace Museum in Beijing
CHEN Xiang-er1,2, CAI Jian-ming1
1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China;
2. Graduate University of Chinese Academy of Sciences, Beijing 100049, China
Abstract In the process of developing cultural heritage tourism, two factors are very crucial which are the real connotations of cultural heritages and the psychological demands of tourists. The major emphasis in this article is establishing the connection of the real connotations of cultural heritage and the authenticity demand of tourists, and then summarizes new ideas of development of cultural heritage resources based on the established connection. Based on the previous research results and combined with the purposes of the study,the paper defines the meanings of "object-related authenticity" and "subject-related authenticity". "Subject-related authenticity" means the authentic feelings of visitors arising from the process of visiting cultural heritage. And then the links of four types of tourism authenticity based on carriers is set up indirectly tough building up five kinds of set-type relationships of "object-related authenticity" and "subject-related authenticity". For checking the theory hypothesis above, the paper takes the national palace museum (a famous cultural heritage) as the research site, and 300 questionnaires are distributed to tourists visiting the national palace museum. The content of empirical research includes two main aspects. One aspect is to verify the reasonableness of the set-type relationships. The study of checking the set-type relationships is carried out from two levels which are respectively overall set-type relationships and partial set-type relationships. Finally we verify the reasonableness of the five types of hypothetic set-type relationships by gathering the interrelated survey information and summarizing the data distribution rules of different categories of set-type relationships.
2012, Vol. 27 
